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Lab

A Journey Through Tradition & Modernity

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Presentation DesignEditorial LayoutArt Direction

Summary

A twenty-one slide destination guide that has to work as both a sales tool and a planning document — the Golden Route broken into day-by-day legs, six regions each with their own character, bullet-train connections with real journey times, and a season-by-season case for going at any time of year. Restrained navy and white so the photography carries the persuasion.

A country argued region by region, not brochure by brochure.

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